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Journey Updates Now an SMS for Grupo SATA Travellers

Posted July 14, 2009 , trackback

Grupo SATA, the Azorean air transportation
group, has successfully launched Amadeus’ new Alt?a Automated
Customer Contact solution, which enables airlines to notify
individual travellers of changes to their journey, via mobile
phone text message.

The group’s airlines, SATA Air A?ores
and SATA Internacional, are the first in the world to offer their
passengers this service using Alt?a Automated Customer Contact.

Ricardo Costa, Grupo SATA’s Marketing and
Sales Director, said, “With the Alt?a Automated
Customer Contact we can automatically notify our customers about
issues related to flight time changes, waitlist confirmation or
re-accommodation. Our customers can receive personalised and
timely communication.”

Grupo SATA already manages both
offline and online reservations with Amadeus Alt?a Reservation and
e-commerce suite of solutions.

The new solution brings
benefits for both airlines and their passengers. These include:

- Significant time savings in contacting passengers to
notify them of changes to their bookings, reducing the need for
re-accommodation at the airport.

- Increased traveller
satisfaction. All eligible customers are contacted immediately
about their flight change and the customisable messages mean a
more personalised service.

- Cost reduction related to reduced
compensation liabilities for the airline.

The
launch of the Alt?a Automated Customer Contact solution is part of
a broad IT agreement that Grupo SATA and Amadeus have recently
signed, to also provide the group’s airlines with new generation
passenger service systems.

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