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EIW,LLC Launches The Royal Hawaiian Chess Set

Posted November 9, 2009 , trackback

) Everett I. Whitney, President of EIW, LLC proudly launches, the Royal Hawaiian Chess Set.

Developed initially to offer as a souvenir alternative to tourists visiting Hawaii. The product was designed to be symbolic, yet achieve immediate recognition. The challenge was to create recognizable Hawaiian themed pieces without crossing cultural taboos. The cultural taboos are profiles and resemblances of royalty as well as likenesses of individuals of the Royal Court.

The next challenge was to determine the consumer types. Over these many years, the consumer has remained relatively unchanged. The common motivation of a Hawaiian vacation is its geographic and culturally diverse location. The Hawaii tourist expectation is to experience an adventure that is not to foreign though it feels foreign, yet safe and knowingly home grown in America. Nearing their departure tourist seek souvenirs and gifts to take home to family and friends. Vendors have been forced to sell Hawaiian souvenir goods with labels made in China, Taiwan etc. which is not new; this has been going on for years. These products have been generic, humdrum and mundane, simply trinkets to appease the masses of family and friends when they get home. The tourists that can afford a little authenticity find local art galleries and arts and craft shops for Hawaiian crafts made in Hawaii.

The Royal Hawaiian Chess Set was designed to give as gifts or buy for souvenirs and fits in most suit cases. The Royal Hawaiian Chess Set can be made anywhere in the world, because the name and the product are true to what they represent, “Hawaii and its royal past.”

Mr. Whitney thinks, “as more and more airlines offer bargain prices to Hawaii and AAA Travel offers increditable package plans and Disney opens their Hawaiian resort, we will be ready to accommodate demand. ” Whitney continues, ” it is especially exciting to see how our product will impact the souvenir
and gift markets of Hawaii.”

About EIW, LLC:
EIW, LLC holds the Trademark and Design Pending Patent of the Royal Hawaiian Chess Set –
A unique, one-of-a-kind chess and checker set on this planet. With one consigned store in
Hawaii and more planned. EIW, LLC is currently web based, located in Buena Park, CA.
See our website: http://www.royalhawaiianchessset.com

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